MEGH presents sustainable and innovative solutions for the paint industry at Abrafati Show 2025.
Brazilian company highlights four pillars that unite innovation, technology, performance, and environmental commitment.
MEGH, a leader in wax, emulsion, and dispersion technology with a focus on innovation and sustainability, is participating in Abrafati Show 2025, the main event for the paint industry in Latin America. The company will present four strategic pillars of its portfolio to the public: MEGH solutions.®PRINT PTFE Free (Teflon-free), biodegradable waxes, as well as lines focused on hydrophobicity and textures. These new products increase the resistance and durability of surfaces and expand aesthetic and sensory possibilities in architectural and interior design projects – all aligned with global demands for technical performance and environmental responsibility.
"Participating in the Abrafati Show is always a strategic opportunity to demonstrate how MEGH is at the forefront of the sector, combining materials science with real sustainability. Our commitment is to offer solutions that anticipate regulatory trends and meet the demands of clients worldwide,", says Ricardo Dittmer, Technical Director and one of the founders of MEGH.
Featured Portfolio
The first highlight is the line MEGH®PRINT PTFE Free, developed to replace the use of Teflon in ink and coating formulations. This innovation responds to global regulatory pressure on PTFE, especially in Europe and the United States. The solutions guarantee slip properties and productivity in printing and finishing processes, without the risks associated with traditional materials.
Another distinguishing feature is the portfolio of biodegradable and bio-based waxes, which achieve up to 100% biodegradability in a short period of time, according to international tests by the OECD and ASTM. These solutions offer safe alternatives for sectors such as paints, packaging, and cosmetics, contributing to the reduction of microplastics in the environment.
The company will also showcase products with water resistance and hydrophobicity, which increase the durability of coatings in applications such as wood, flooring, and architectural paints. The technology protects against abrasion and wear, reducing maintenance needs.
The line of micronized waxes MEGH®PRINT W enables different textures – from smooth to rough finishes – in industrial and architectural paints. The solution allows for everything from sophisticated aesthetic effects to greater mechanical resistance, expanding the range of options for clients seeking differentiation in the market.
Environmental commitment
MEGH’s investment in green solutions is part of a strategy initiated two decades ago. The company works on projects to reduce its carbon footprint, uses recyclable raw materials, invests in renewable energy, and seeks international certifications such as Ecovadis, Bio-based (USA), and biodegradability (Brazil and Europe).
"Our vision is clear: we want to be recognized not only as wax producers, but as developers of solutions that combine high technical performance and sustainability. This is what drives us and what we want to highlight at Abrafati," adds Dittmer.
MEGH’s technologies undergo validation in laboratories in Brazil, Europe, and the United States, ensuring international credibility. Part of the portfolio is in the process of global patenting, including biodegradable synthetic waxes.
Recognized as the largest gathering of paint manufacturers and suppliers in Latin America, the Abrafati Show is also a showcase for global trends. For MEGH, presence at the event is fundamental to engaging with clients and strategic partners and presenting its technologies at a time of regulatory transformation and growing environmental concern.
“We want Abrafati Show 2025 to be more than just a business fair. For us, it will be an opportunity to reinforce MEGH's commitment to the future of the sector, showing that it is possible to combine productivity, innovation and environmental responsibility,” concludes the Technical Director.
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